Privacy Policy

MetaMetrics (“MetaMetrics,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy (“Policy”) describes how we collect, use, share, and protect information about you when you access or use our website, software, products, or services (collectively, the “Services”). By using our Services, you agree to the collection and use of information in accordance with this Policy. If you do not agree with the terms of this Policy, please do not access or use our Services.

WHAT INFORMATION WE COLLECT

We collect information you provide directly to us, information we obtain automatically when you use our Services, and information from third-party sources. The types of information we may collect include:

HOW WE USE THE INFORMATION WE COLLECT

We use information about you for various purposes, including to:

DISCLOSURE OF YOUR INFORMATION TO THIRD PARTIES

COOKIES AND OTHER TRACKING TECHNOLOGIES

We and our third-party partners use cookies, web beacons, and other tracking technologies to collect information about your use of our Services. Cookies are small data files stored on your hard drive or in device memory that help us improve our Services and your experience, see which areas and features of our Services are popular, and count visits. Web beacons (also known as “pixel tags” or “clear GIFs”) are electronic images that may be used in our Services or emails and help deliver cookies, count visits, and understand usage and campaign effectiveness. Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject browser cookies.

We use the following types of cookies: Strictly Necessary Cookies (required for the operation of our website); Analytical/Performance Cookies (allow us to recognise and count the number of visitors and see how visitors move around our website); Functionality Cookies (used to recognise you when you return to our website); Targeting Cookies (record your visit to our website, pages visited, and links followed).

DATA SECURITY

MetaMetrics takes reasonable measures, including administrative, technical, and physical safeguards, to protect your information from loss, theft, misuse, and unauthorized access, disclosure, alteration, and destruction. We implement industry-standard security practices, including encryption of data in transit using SSL/TLS technology. However, no security system is impenetrable, and we cannot guarantee the security of our systems 100%. In the event that any information under our control is compromised as a result of a breach of security, we will take reasonable steps to investigate the situation and, where appropriate, notify those individuals whose information may have been compromised and take other steps in accordance with any applicable laws and regulations.

DATA RETENTION

We store the information we collect about you for as long as is necessary for the purpose(s) for which we originally collected it. We may retain certain information for legitimate business purposes or as required by law. When we no longer need to use your information and there is no need for us to keep it to comply with our legal or regulatory obligations, we will either remove it from our systems or depersonalize it so that we cannot identify you. If you request deletion of your information, we may retain certain information as required by law or for legitimate business purposes. Please note that if you request removal of your information, we may retain some of your information in our records for the period necessary to resolve disputes or enforce our agreements.

YOUR RIGHTS AND CHOICES

LEGAL BASIS FOR PROCESSING (EEA USERS)

If you are located in the European Economic Area (EEA), MetaMetrics processes your personal data under the following legal bases: Performance of a contract (when processing is necessary to fulfill our contractual obligations to you, including providing, operating, and improving our Services); Legitimate interests (when processing is necessary for the purposes of our legitimate interests, such as fraud prevention, ensuring network and information security, direct marketing and improving our Services, provided that such interests are not overridden by your interests or fundamental rights and freedoms); Compliance with legal obligations; and Your consent (where we have asked for your consent to process your personal data for a specific purpose). You have the right to withdraw your consent at any time.

YOUR CALIFORNIA PRIVACY RIGHTS (UNDER THE CCPA)

If you are a California resident, you have certain rights under the California Consumer Privacy Act (“CCPA”). These rights include the right to know what personal information we collect, use, and disclose about you; the right to request deletion of personal information we have collected from you; the right to opt-out of the sale of your personal information (note that we do not sell your personal information); and the right not to receive discriminatory treatment for exercising your CCPA rights.

To exercise your rights, you may submit a request to us through our contact information provided below. We will respond to your request within 45 days. We may require you to provide additional information to verify your identity before responding to your request. You may designate an authorized agent to make a request on your behalf by providing them with written permission and verifying your identity with us directly.

YOUR CALIFORNIA PRIVACY RIGHTS (UNDER THE CALIFORNIA SHINE THE LIGHT LAW)

California residents may request information regarding whether MetaMetrics discloses personal information to third parties for those third parties’ direct marketing purposes. To make such a request, please contact us using the contact information provided at the end of this Policy. We will provide you with a list of the categories of personal information shared with third parties for their direct marketing purposes during the immediately preceding calendar year, along with the names and addresses of these third parties. This request may be made no more than once per calendar year.

DISCLOSURE OF INFORMATION FOR BUSINESS OR COMMERCIAL PURPOSES

In the preceding 12 months, we have disclosed the following categories of personal information for business or commercial purposes:

• Identifiers (name, email address, IP address)
• Commercial information (transaction records, purchase history)
• Internet or other electronic network activity (browsing history, interaction with our website)
• Professional or employment-related information
• Inferences drawn from other personal information to create a profile about you

We disclosed this information to service providers who assist us in operating our business, as well as to analytics partners, advertising partners, and other vendors necessary for our operations.

CHILDREN’S PRIVACY

Our Services are not directed to children under 13 (or 16 in some jurisdictions), and we do not knowingly collect personal information from children under those ages. If we learn that we have collected personal information from a child under the applicable age, we will take steps to delete such information as quickly as possible. If you believe that a child under the age of 13 (or 16) may have provided us with personal information, please contact us using the information provided below.

LINKS TO OTHER WEBSITES

Our Services may contain links to other websites and services. These links are not an endorsement, authorization, or representation that we are affiliated with that third party. We have no control over third-party websites and are not responsible for their actions. Other websites follow different rules regarding the use or disclosure of the personal information you submit to them. We encourage you to read the privacy policies of other websites you visit.

INTERNATIONAL DATA TRANSFERS

MetaMetrics is based in the United States and the information we collect is governed by U.S. law. If you are accessing our Services from outside of the United States, please be aware that information collected through our Services may be transferred to, processed, stored, and used in the United States and other jurisdictions. Data protection laws in the U.S. and other jurisdictions may be different from those of your country of residence. Your use of our Services or provision of any information therefore constitutes your consent to the transfer to and from, processing, usage, sharing, and storage of information about you in the U.S. and other jurisdictions as set out in this Privacy Policy.

CHANGES TO THIS PRIVACY POLICY

We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of the policy and, in some cases, we may provide you with additional notice (such as adding a statement to our homepage or sending you an email notification). We encourage you to review the Privacy Policy whenever you access our Services or otherwise interact with us to stay informed about our information practices and the ways you can help protect your privacy.

CONTACT INFORMATION

If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us. We will respond to your inquiry within a reasonable timeframe. If you are located in the EEA, you also have the right to lodge a complaint with the supervisory authority in your country.